The Fear of losing is sometimes greater than the will to win.
— Emma Hayes
Fox Entertainment Group
MARKET EXPANSION
We looked at how to boost revenue by expanding our ad products and setting up global format sales and production hubs. By building a full catalog of linear and streaming ad formats, we showed how CTV, addressable, and cross-screen ads — powered by better audience data — can help us reach viewers more effectively in a flat market.
At the same time, studying companies like Talpa and Eureka gave us a blueprint for using international hubs and local partnerships to create and distribute content that fits each region, helping us boost efficiency, expand globally, and tap new audience segments.
CONTENT ACQUISITION
We dug into whether picking up Starz, betting on proven video game IP, or buying up parts of Chicken Soup for the Soul could help us strengthen our content pipeline. By analyzing Starz’s financials, audience, and production infrastructure, we saw how its deep library and subscriber base could expand our reach and lower costs.
Mapping decades of hit video game titles like Call of Duty and Elder Scrolls helped us pinpoint which franchises could anchor new film and TV projects. At the same time, profiling Chicken Soup for the Soul’s assets — like Redbox and Crackle Plus — showed how acquiring parts of the brand or its AVOD platforms could grow our digital footprint and tap into nostalgia, while weighing the risks of reviving legacy brands for modern audiences.
YOUTUBE INFLUENCER STRATEGY
We broke down how YouTube is shaking up the old media playbook — and how we could keep up. We recommended creating shorter, mobile-first content, partnering with creators, and tapping into interactive ads to keep younger audiences engaged and drive them back to our own platforms.
School Projects
FIFA LEGACY INITIATIVE - MBA CAPSTONE
Our capstone team built a legacy plan for Plug and Play and FIFA’s 2026 World Cup — creating a custom scorecard to rank all 16 host cities by startup ecosystem, corporate partners, and market fit. We used that and feedback from FIFA and host committee members to map where innovation and local impact could go furthest, so the tournament leaves a real legacy long after it left the region.
WEWORK INVESTMENT - CORPORATE STRATEGY
Our project was to reimagine WeWork’s next chapter — so we mapped a strategy to rebuild trust by turning workspaces into flexible hubs for creativity, local events, and partnerships, showing that co-working can still mean community.
PATAGONIA - INTERNATIONAL GROWTH PLAN
Our task was to find ways for Patagonia to grow in new markets like India and Switzerland without losing its mission — so we built a plan that paired local partnerships and clear ESG commitments to prove growth and purpose can go hand in hand.
ADIDAS PREDATOR RELEASE - SPORTS PRODUCT
Our team worked on a plan to revive the iconic Predator boot by blending grassroots performance clinics, community clubhouses, and tentpole World Cup and Olympic activations. We highlighted stars like Beckham, Bellingham, Trinity Rodman, and Alessia Russo — showing how Predator connects the next generation of players with the legends who made it iconic.
BURT’S BEES X BAY FC - SPONSORSHIP PLAN
Our team design a partnership that goes beyond the pitch — connecting a sustainability-focused brand with community-driven women’s soccer. Our plan included a female led sports summit, co-branded products, player deals, local activations powered by Bay FC athletes to uplift the Bay Area community.
LEAGUE VALUES ANALYSIS - SPORTS FINANCE
We were tasked with figuring out how new arenas, real estate, and entertainment districts shape an NBA team’s value — so we mapped how smart stadium design, location, and public-private deals turn game day into year-round revenue and community impact.
VEOSTRIP - GO TO MARKET PLAN
We were tasked with figuring out how VeoStrip could carve out a place in the booming cycling market — so we built a plan to launch locally through trusted bike shops and club rides, win over leaders and riders with a focus on safety and comfort, and grow through real rider feedback. From there, our strategy scales to specialty retailers and direct-to-consumer channels, using community ambassadors and pro cyclist partnerships to build trust and turn everyday riders into loyal fans.
FCWC X APPLE TV - MEDIA PARTNERSHIP
Our project asked us to build a plan for how the FIFA Club World Cup could expand Apple TV+’s sports reach in the US — using live matches, global clubs, and digital storytelling to unite diverse fans and make soccer part of the Apple ecosystem.
FORMULA 1 - PROPERTY ANALYSIS
For this project we were to break down what makes F1’s media and sponsorship model so powerful — so we explored how its global circuits, cultural prestige, and tech-first mindset keep brands racing to align with the sport and reach hard-to-get audiences.
TOM DIMARE - PERSONAL BRANDING
I’ve tasked myself with telling my own story through curiosity, connection, and community — blending travel, photography, cooking, and volunteering to show how I grow through new experiences and share them back with others.
OREGON ACCELERATOR
The account management team is the heartbeat of the OA organization, their day to day could consist of anything between teams to cold calling potential NIL partners for athletes.
In the two years I spent on this team, I managed 10 athletes — helping them level up their social presence, organize shoots, reach out to brands for NIL deals, and, when needed, review contracts with the law school to make sure any changes worked for both the athlete and the company.
ACCOUNT MANAGEMENT
LANE TRANSIT DEPARTMENT
I was tasked with bringing the power of NIL to life for my athlete through the LTD Athlete Campaign — so I built an approach rooted in real stories and authentic connections. By spotlighting Morgan using LTD to navigate campus, her work in the wood and metal shop, and highlighting other activities she uses the EmX for, we turned everyday rides into meaningful moments.
From immersive workshops to hands-on content creation, our plan merges NIL opportunities with experiential learning, empowering students to shape their own narrative and amplify their personal brand while driving home the campaign’s themes of accessibility, inclusivity, and community impact.
WILL LEATHER GOODS
We were tasked with bringing Morgan Hood and Will Leather Goods together in a way that felt true to who she is — a standout student-athlete on the Acro & Tumbling Team and a Product Design major with a passion for craft. So we built a concept that puts Morgan in her natural element: the metal and wood shop where she hones her skills and ideas. By capturing her working hands-on with materials, we connect the timeless craftsmanship of Will Leather Goods with Morgan’s own dedication to building things that last. The result is a story that feels real — merging sport, design, and personal style to inspire others to carry what they believe in, wherever they’re headed.
By capturing Morgan working hands-on with materials, we connect the timeless craftsmanship of Will Leather Goods with Morgan’s own dedication to building things that last. The result is a story that feels real — merging sport, design, and personal style to inspire others to carry what they believe in, wherever they’re headed.
OLIPOP
We were tasked with bringing OLIPOP’s new Pantry Ready Multi-Packs to life in a way that felt fun, fresh, and true to how students actually shop. So we built a concept rooted in real moments — grabbing OLIPOP off the shelf at Walmart or Target, stocking up for roommates, and sharing that excitement on the way to class or a tailgate. By focusing on candid shots in the soda aisle and real everyday settings, we showed how OLIPOP’s shelf-stable packs make it easy to enjoy anytime, anywhere — no fridge needed.
By working with Morgan Hood, we built a simple creative plan that fit right into her weekly routine — shooting content while she did her usual Target run. We turned an everyday errand into an easy, fun way to show how she actually interacts with the product, putting a real spin on how OLIPOP fits into her day-to-day.
CONTENT PRODUCTION
With social deep-dives, a clear creative direction, and the tools to actually bring it to life, we can help creators elevate their online presence without losing what makes them, them. Every piece of content still feels real and true to who they are — just dialed up with purpose and consistency.
Over the last two years, we’ve shot more than 200 photos of our student-athletes — for everything from personal use to NIL partnerships. We’ve produced podcasts and webisodes that tap into what they actually care about, like cooking, and found that simple things like GRWM videos really resonate too. All of this gave me the chance to get hands-on with photography, videography, creative strategy, and scriptwriting — skills I’ve been able to build by doing, not just watching.
BCKR
With deep roots in the outdoor industry and experience building gear that lasts, BCKR makes fan gear people can trust and actually want to wear — clean design, the best materials, and built for fans who show up, no matter the weather. From sideways rain to blazing openers, BCKR’s got your back because you’ve got theirs. This is fan gear that’s worthy of your devotion — for every season of every season.
I was brought in to help connect them with student-athletes from the Oregon Accelerator roster and work through creative strategy with their intern. To make the most of the Ducks Baseball team’s College World Series run, we locked in two Oregon baseball players heading into Super Regionals that year. That quick win turned into a full-year deal with OA and their athletes that’s set to run through 2026.